Wengine

Wengine is a groundbreaking advertising platform I built specifically for WhatsApp, addressing the untapped potential of the world's most popular messaging app. With over 2 billion users globally, WhatsApp represents an enormous opportunity for targeted, permission-based marketing that respects user privacy while delivering exceptional engagement metrics.

I architected Wengine as a full-stack solution using Next.js and TypeScript to ensure type safety and maintainability across the codebase. The platform features an intuitive dashboard for campaign management, advanced analytics, and a custom integration with the Pi Network SDK to enable cryptocurrency-based transactions for advertisers.